Financial wellness speaker for associations and industry conferences.
Your members come from every corner of your industry, and every one of them has a paycheck and a plan they are not sure about. I give the whole room a money session they will talk about on the drive home, whether it's your annual meeting or a chapter webinar.
The one topic every member in your room has in common.
You are building an annual meeting agenda for a room that runs from owners to first-year hires, from the city chapter to the rural one. Technical sessions split the room. Motivational sessions fade by Monday.
Money is the subject every member is carrying into the ballroom, whatever their title, and almost nobody has been taught how to handle it. Give them that session and they leave with something they can use before the next dues invoice, and they remember who put it on the agenda.
Hi, I'm Hillary Seiler.And association rooms are my favorite rooms.
I have spent 16+ years teaching people how money works, 14 of them inside banking and mortgage lending, where I sat across the desk from contractors, nurses, lineworkers, agents and small business owners and watched them make big decisions without ever having been taught the basics. I started Financial Footwork in 2016 to change that, first with professional sports organizations, then with the employers, associations and universities who saw what a room looked like afterward. My book, Train Your Money, is the method I teach from the stage.
I've done the work. I don't sell.
Association audiences are mixed, skeptical of anything that sounds like a sales pitch, and can tell within two minutes whether a speaker has done the work. I learn your industry before I show up, I use your members' numbers and your members' language, and I am not there to sell anyone anything. I teach, and your members leave believing they can handle their money.
Keynotes, workshops and seminars built for association conferences.
Keynotes
45, 60 or 90 minutesThe opening general session, the closing keynote, the awards lunch, the chapter leadership day. Built to land with a mixed room and to send members to the next session talking about it.
Workshops
90 minutes to a full dayHands-on breakouts for member groups who want to go deeper: young professionals, emerging leaders, owners, chapter boards. Twelve topics across three tracks.
Seminars
30-60 minutesFor the whole room, live or virtual. Member webinars, chapter meetings, a quarterly series across your regions. Book one, a series of two, or a full season of four or more.
The keynotes built for associations.
Train Your Money
How to handle money like a pro athlete handles pressure. The method behind the book.
An opening or closing general session where the whole membership is in the room.
Money, Backwards
Why smart people struggle with money, and the Three E's that fix it.
The right pick forLeadership tracks and member conferences full of high performers.
See the keynote →The Math Has to Math
Income, lifestyle and the decisions that decide everything.
The right pick forTrades, sales-driven and commission-based industries.
See the keynote →The Belief Before the Money
Building the confidence to make the next decision.
The right pick forYoung professional and emerging leader programs.
See the keynote →The $183 Billion Problem
Why money stress is a performance issue and what leaders can do about it.
The right pick forAssociations whose members are the employers.
See the keynote →Where a money session fits on the association calendar.
Annual conference
The opening or closing general session at your annual meeting. Everybody attends, so everybody should take something home.
Leadership and board retreats
A half-day workshop for the people who set the direction and carry the stress.
Young professional and emerging leader programs
The money session your under-35 members ask for and rarely get.
Chapter and regional meetings
A seminar series delivered across regions so every chapter gets the same session.
Member webinars
A 30-60 minute virtual seminar that gives members a reason to log in.
Sponsored sessions
A natural fit for a bank, credit union or benefits sponsor who wants their name on something members value.
A session that works for the owner and the first-year hire at the same time.
Before I walk on stage, I get on a planning call with your team and send your members a short survey, so I know your industry. Then I build the session around it, so the examples are a job site, a branch, a clinic or a listing, whatever your members actually do. Members hear their own life in the session, which is why it holds a mixed room.
- ✓ How your members get paid
- ✓ Slow seasons
- ✓ Big purchases
- ✓ What your board wants
- Every attendee
- The Train Your Money Starter Playbook and the session worksheets, member value that lasts past the conference.
- Your association
- A one-page Event Recap with participation, the questions the room asked, and what to do next, ready for your board.
- No individual data
- Money is private, and I keep it that way.
What people who booked Hillary say.
Hillary Seiler's keynotes challenge audiences to approach financial decisions with greater clarity and discipline. Employees leave with practical systems that strengthen financial decision-making and support performance at every level of the organization.
Hillary helped us reimagine client education by using a strength training approach to build financial habits. Her creative keynotes, collaboration, and follow through made her an outstanding partner.
Planning an annual conference or a chapter series?
Bios, intro script, AV needs and the media kit, ready the day you book.
Meeting Planners Download the media kit Watch Hillary speakWhat makes Hillary different from other association keynote speakers?
Hillary spent 14 years inside banking and mortgage lending before she ever stepped on a stage, and she has taught money to rooms that range from NFL locker rooms to credit union staff to the Women and Leadership Conference. She gets on a planning call with your team and surveys your members before the event, uses their language and numbers, and does not sell financial products or collect member information. The session is built for a mixed room and it holds one.
Does a financial wellness keynote work for a mixed membership?
It is the reason associations book it. Every member has a paycheck, whatever their title or tenure, and money is the one subject that applies to the owner and the first-year hire at the same time. Hillary builds the session around how your members earn and spend, so everyone in the room hears their own life in it.
Which keynote is right for our annual conference?
Train Your Money is the general session pick. Money, Backwards fits leadership tracks, The Math Has to Math fits trades and commission-based industries, The Belief Before the Money fits young professional and emerging leader programs, and The $183 Billion Problem fits associations whose members are the employers. See all five on the Keynotes page, or tell our team about your audience on the booking form and we'll recommend one.
Can a sponsor be attached to the session?
Yes. Sponsored sessions are a natural fit for banks, credit unions, insurers and benefits providers. The sponsor's name goes on the session, but Hillary does not represent or promote any sponsor's products, and members are never asked for their information.
What do members and the association get afterward?
Every attendee gets the Train Your Money Starter Playbook and the session worksheets. The association gets a one-page Event Recap with participation, the questions the room asked, and suggested next steps, ready for your board. Hillary never reports individual financial information.
How far ahead should we book an association keynote speaker?
Annual conferences typically book nine to twelve months out. Chapter meetings, webinars and retreats can often be booked within three months. Send your date through the booking form and our team will confirm availability within one business day.
Let's give your members a session they will still be using next year.
Tell us about your conference, your members and the industry they work in. Our team will be in touch within one business day.
Request Hillary for your event
- Availability and a quote within one business day
- Bios, AV and intro script ready the day you book
- Keynote, workshop or seminar, in person or virtual