Financial education speaker for professional sports organizations.
Your players train for everything except the paycheck. For ten seasons I have been the person who walks into the facility and teaches them how money works, from rookie orientation to the day they leave the game.
Financially stable players perform better. That is the whole reason to do this.
Financial security
A playing career is a short income window. The money has to last decades past the last game, and that only happens if the player understands it while it is coming in.
Performance
A player who is not worried about money is a player who is all the way in the building. Money stress shows up in focus, in the locker room, and on the field.
Protection
Players are targets. Education is how they learn to spot a bad deal, vet the people around them, and find professionals they can trust.
Every organization has a player development calendar and a list of things players need to hear. Financial education is on the list every year, and it is the hardest one to deliver, because players have heard the cautionary tales and tuned them out.
What works is a teacher who has been in the building long enough to earn the room, who talks to players like professionals, and who gives them something to do with the next check.
Hi, I'm Hillary Seiler.In the locker room, I'm Coach Hill.
The players gave me the name, and it stuck because that is the job. I do not lecture. I coach. In 2016 a player engagement director called and asked if I could teach his rookies how money works. I could, because I had spent years inside banking and mortgage lending watching people with brand new income make the same expensive mistakes. That first room turned into Financial Footwork, and Financial Footwork turned into ten seasons inside NFL and NBA organizations. My book, Train Your Money, is the playbook I teach from, built on what those locker rooms taught me.
Here's what I am, and what I'm not.
I am an educator and a coach. I am not a financial advisor. I do not sell products, I do not manage money, and I do not take a percentage of anything. That is why player engagement staff let me in the building, and why players tell me things they would never tell the person managing their money.
Keynotes, workshops and seminars for every stage of a player's career.
Keynotes
45, 60 or 90 minutesRookie orientation, the team-wide session in training camp, league and players association events, player development conferences. Built for a room of professionals who have heard every speaker the league sends.
Workshops
90 minutes to a full daySmall groups, hands on, worksheets out. Rookie cohorts building their first plan, veterans running the numbers on the years after the game, and career transition workshops. Twelve topics across three tracks.
Seminars
30-60 minutesFor the whole room, live or virtual. The training camp series, the in-season lunch session, the offseason check-in, the transition series for retiring players. Book one, a series of two, or a full season of four or more.
One program for every stage of the player lifecycle.
Rookie orientation
Rookie financial education before the first big check: banking, credit, the paycheck, and who to trust.
Training camp
The team-wide keynote or a short seminar series while the whole roster is in one place.
In season
Lunch sessions and small-group workshops that fit between meetings and keep the plan going.
Offseason
The deeper workshops, the veteran sessions, and the check-in on what changed since camp.
Career transition
Workshops and seminar series for players leaving the game: the money, the identity, and the plan for what comes next.
Front office and staff
Coaches, scouts and staff have paychecks too. A seminar or keynote for the people who run the building.
Built around your roster, not a standard program.
Before I walk into the facility I learn your organization. Then I build the sessions around it, so a rookie room and a ten-year veteran room get different sessions, and the plan fits the way your players actually get paid.
- ✓ Roster experience
- ✓ Your player development calendar
- ✓ What staff is hearing
- ✓ League and PA schedule
- Every player
- The Train Your Money Starter Playbook and the session worksheets.
- Engagement staff
- A one-page Event Recap with participation, the questions the room asked, and what to do next.
- No individual data, ever
- Money is private, and in a locker room that rule is the whole reason players will talk to me.
What player engagement directors say.
“Hillary delivers structured programming that moves from foundational financial principles to advanced concepts. If you want your people equipped with a practical financial playbook that supports long-term wealth building and stability, Hillary positions them to succeed well beyond their careers.”
“Hillary has been a major boost to our Professional Development Program, both with our rookies and our veterans. Financial education can be difficult to address in front of a group of young professional athletes, but she eliminates all of those concerns. With dynamic delivery as well as a detailed and organized approach, she has resonated with our players, increasing their level of financial understanding.”
“This is undoubtedly one of the best financial education platforms in the world. Hillary offers the ability to conduct a plethora of financial education group sessions tailored to each player's specific needs. Many financial service offerings don't teach the financial fundamentals. Hillary starts with those fundamentals and then progresses individuals to an advanced level throughout their careers. If you want your people to have a financial playbook with successful money moves and plays that build wealth, Hillary will put them in a position to leave a legacy well beyond their playing careers.”
Planning rookie orientation, camp or a transition series?
Bios, session outlines and the media kit, ready the day you book.
Ten seasons inside NFL and NBA organizations.
Is this financial advising?
No. Hillary is an educator and a coach. She does not sell financial products, does not manage money, and does not take a percentage of anything. There is no vendor conflict and nothing to disclose, which is why player engagement staff bring her into the building and players trust what she says.
What does an athlete financial education program include?
Keynotes, workshops and seminars built around your roster, covering everything from basic money skills to career transition. Every player gets the Train Your Money Starter Playbook and the session worksheets, and your engagement staff get a one-page Event Recap.
When do teams schedule programming?
Year-round. Most teams start with rookie orientation or a training camp session, run seminars in season, and save the deeper workshops for the offseason. Hillary builds the calendar around your team schedule.
Who typically brings Hillary in?
Player engagement and player development directors, front offices, league programs, players associations and agencies. Hillary has spent ten seasons inside NFL and NBA organizations.
Can the program be customized to our roster?
Yes, every time. Sessions reflect your roster's experience, the player development programming you already run, and what your staff is hearing from players.
Does Hillary work with front office and staff too?
Yes. Coaches, scouts and staff can book seminars or keynotes, and Hillary speaks at league meetings and player development conferences. Working with a college program? Start with the Universities and NIL page.
Let's give your players a playbook for the money.
Tell us about your roster, your player development calendar and where you want to start. Our team will be in touch within one business day.
Request Hillary for your event
- Availability and a quote within one business day
- Bios, AV and intro script ready the day you book
- Keynote, workshop or seminar, in person or virtual